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1+1 can equal 3. The best cultural branding helps build creative businesses while producing unforgettable artistic moments
Arts and business have more in common than at first sight – they’re both about improving the lives of customers and engaging new communities. And cultural branding at its best makes these connections stronger. From opera to graffiti, from poetry to portraiture, this year’s shortlist has brought their brand off of the page and the screen and right into the hearts and minds of their customers.
Teaming up with the National Portrait Gallery has brought BP's brand to over 40 million people...
Sky Arts produced some wonderful content and caught the attention of opinion-formers, legislators and cultural commentators...
Boosting brand visibility, enriching the lives of staff and clients, bringing a new community together...
Bolstering Edding's reputation for quality and dependability with a new hip edge...
Bringing Sunday Times customers the very cream of British artistic talent...
Highlighting Old Peculier as a symbol of excellence and building crucial connections...