The Award

Culture can touch people in a way that stays with them. Though our finalists used culture in very different ways – hiring actors to make safety information more memorable, letting apprentices loose with filmmaking equipment, involving staff in museum regeneration – the idea is the same at heart; the power and passion of art can help make more fulfilled, well-rounded employees, which means better business.

"We’re a company that prides itself on its integrity and responsibility – we’re helping customers through some of the most important times of their lives in one of the most challenging environments for decades - and we know that our staff are at the heart of that. Prudential is a place where employees can grow and fulfil their full potential and we’re pleased to be supporting companies who give their staff the chance to be everything they want to be."
Helen Ellis, Head of Corporate Responsibility and Community Relations, Prudential

Shortlist